This past summer I had a lot of experience with vertical software. Vertical software aims at addressing the needs of any given business but has specific components for a particular industry or business type. I worked for the WTA Tour, women's professional tennis, and some of tasks I had were preparing preview notes and match statistics for tournaments. I did all of this on specific software program for the WTA that kept a database of player rankings, seeds, player bios, etc. This software was made for this type of industry, or sport.
In addition, I also used horizontal software for the WTA. Horizontal software are applications that are useful in a wide range of industries. Microsoft Excel is a great example of a software program that has far reaching capabilities for all kinds of businesses. I had to use Microsoft Excel for spreadsheets which monitored player coaching and other statistics. These programs are great because of their universal qualities, and they are very helpful in keeping business organized.
These types of software are very different, but both share a purpose of helping business and industries stay organized and productive. Sometimes, the general program (horizontal) is not always enough, and a more specific program (vertical) is needed to achieve the goals of the organization.
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